If you’re anything like me, which you probably are, you are impatient when it comes to searching for anything on the internet. If I land on a website, even if it’s a really pretty website, and I can’t figure out what they’re selling and why, chances are I will have a tiny internal meltdown and bounce as fast as I can. Having a pretty website isn’t enough. Your website design should keep your visitors engaged and interested in learning more. Your website is the most effective if you can turn your prospects into paying clients.